Gary Love | Baird Financial Advisor

You Deserve Financial Excellence

Wherever you want to go, we're ready to provide guidance at every step of the journey.

How We Help

Let us help you simplify life with the knowledge that you are prepared now and for the future.

Retirement

Life moves pretty fast and brings constant change. That's why it pays to have a team to help you make smart decisions every step of the way.

Business

We help business owners unlock the full potential of their finances. Whether you're planning your next big move or protecting what you've built, our strategies are designed to secure your legacy and empower your lifestyle.

Investment

With decades of experience, our investment experts are always ready to support you in every way.

Tax

If you’re looking for tax knowledge that rivals the IRS, from the everyday tax issues to the obscure, we have you covered.

Estate

It can be difficult to think about leaving our loved ones behind. With sensitivity and care, we'll help create an estate plan perfect for your family's situation.

Money

Wealth management is one of the most overlooked parts of building a sound financial strategy. Let us help you manage wealth now while we build for tomorrow.

Our Process

We create strategies that are tailored to your needs and goals.

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Our History

Years of experience have prepared us to guide you through your life transitions.

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Who We Are

Assets have value—but meaning comes from how you spend your time. Whether you're planning a major change or simply seeking more freedom in your day-to-day life, we’re here to help you make financial decisions that support how you want to spend your time.

Meet Our Team

Speak with a knowledgeable advisor to learn how <strong>we help you reach your goal.</strong>

Speak with a knowledgeable advisor to learn how we help you reach your goal.

Schedule an Appointment

What Sets Us Apart

We get to know what matters most to you: your family, your passions, your goals, and even the curveballs life throws your way.

Whatever you care about, we help you align your finances with your values. With our team behind you, you’ll gain the confidence to make decisions that support the life you actually want—not just the one that looks good on paper.

Let’s build a financial future that reflects you. One that’s full of fun, purpose, and peace of mind.

Quotes

"Work hard, tell the truth, be curious, good things will happen to you"

Paul Purcell

"To provide the best financial advice and service to our clients and be the best place to work for our associates."

The Baird Mission

Honesty in our business dealings and integrity in everything we do"

Robert Wilson Baird

Call Us

815-636-5228

Address

2601 Reid Farm Road

Rockford, IL 61114